Careers Wales commissioned Tantrwm to produce a series of video case studies promoting and portraying the food and drink industry as vibrant and rewarding.
Research had revealed that the public did not see jobs in this field as attractive long term careers with challenging opportunities and so we set to work to help change perceptions through video examples!
The video case studies were split into four groups based on the Skills Sectors Councils within the Food and Drink industry and Tantrwm travelled the length and breadth of Wales creating 18 films, each one featuring a different job. From a fish farmer working on the tip of Anglesey to the head chef of Wales’ largest 5* hotel.
We met a dairy farmer who frequently visited New Zealand on fact finding missions to help produce higher yields, a country pub manager who had travelled the planet through the hospitality industry and the world’s first female master whiskey distiller. From students on placements to business owners.
The video examples were in a mixture of English and Welsh, depending on the language the subject was most comfortable being interviewed in. All films were subtitled bilingually, producing 36 films in total.
