We are big fans of local businesses.
We are also big fans of beer, especially when it is locally produced craft ale.
So it goes without saying that we were delighted to get the chance to work with Grey Trees, a local microbrewery to make artisan beer.
Their problem was simple. Craft beer needs to be served right, just like fine wine. But lots of the pubs and restaurants that stocked their ale didn’t have the knowledge needed to do it right on a consistent basis.
So we created an online video course that helped their clients sell more beer by training their staff. The videos cover matching the right beer to the right food and the art of storing and pouring bottle conditioned beer.
Once the trainees have watched the videos that can take a series of tests which culminate in them being able to get a certification as a craft beer expert.
This is type of staff training is a really powerful tool to help businesses drives sales and can be replicated for just about any industry. We have done similar projects for big chains like House of Fraser too, so the concept is completely scalable.
If you have a product that you want to sell more effectively then get in touch.