Lots of successful brands have been built around the simple use of colour – think of B&Q (orange) or Tesco (blue, red and white).  What will you choose for your brand?

The great thing is that if you do choose to use a corporate colour, stick to it, it makes life easier. Why? It’s one less decision to make. You don’t have to spend ages thinking about what colour to use each time you draft a letterhead or flyer, because the decision is already made.

Colour is a major defining factor that the human mind responds to. Conscious and subconsciously, colours convey meaning – not only in the natural world but also culturally. The power of colour psychology is more important than that of logo design itself, as the use of colour can bring multiple layers of meaning, from primitive responses based on evolutionary instincts to the complex associations we make based on learned assumptions. Companies can use these responses to suggest different subliminal branding messages.

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