Establishing a New Political Leader with Broadcast and Online Video

Leanne Wood


We were delighted to work with Leanne Wood when she first became leader of Plaid Cymru

(the name translates as “Party of Wales”) producing the first Party Political Broadcast of her tenure.

Tantrwm worked closely with her communications team and were instrumental in deciding that what was needed was something that presented Leanne as an honest person, standing up for what she believes and for the people in her community.

Creatively, this meant stripping everything back to what is important; her and her message. Technically, however, this was actually a very tech-heavy shoot. We wanted to have the whole video be shot in one take, as a way of being transparent with the viewer, no editing, no trickery. So we used a robotic-slider, so that the camera slowly gets closer throughout the film.

Being a party political broadcast for Plaid Cymru it was important that it was available bilingually, and so we produced the film in the Welsh language and in English.

The piece was screened on BBC, ITV and the Welsh language version was screened on S4C. The video was also used on the Plaid Cymru YouTube channel where it racked up thousands of views. Online video is a powerful tool to reach your audience and becomes more so each year.

“Thanks so much for all your help putting our PPB together. You did a great job and I look forward to working with you in the future”
Leanne Wood – Plaid Cymru

This project in numbers

  • Broadcast on three television channels
  • Two versions produced. One in Welsh and one in English
  • One single shot
  • Thousands of viewers on TV and online
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